Last Updated: 1st January 2026

Welcome to CraftLipi (“we”, “us”, “our”). Protecting your personal information and safeguarding your privacy when you visit and use our website and services (“Site”) is a priority. This Privacy Policy explains how we collect, use, disclose, protect, and store your information when you visit our Site or interact with us online or offline.

CraftLipi is a registered MSME (Udyam) under the Government of India and recognized as a Startup under the Startup India Initiative by the Department for Promotion of Industry and Internal Trade, Ministry of Commerce & Industry, Government of India.

By accessing or using our Site, you agree to the terms outlined in this policy. If you do not agree with any part of this policy, please do not use our Site or provide your personal information.

1. Definitions
  • “Personal Information” means data that identifies or can reasonably identify you, including but not limited to your name, contact details, payment information, and other data you provide.
  • “Non-Personal Information” means data that does not directly identify you, such as browsing behavior, device information, and aggregated usage data.
2. Information We Collect
a. Personal Information You Provide

When you register, place an order, sign up for newsletters, or contact us, you may be required to provide personal information, including:

  • Full name, postal address, email address, phone number
  • Payment card or transaction information
  • Shipping and billing details
  • Account login information

This information is necessary to process your orders, communicate with you, and improve your experience on the Site.

b. Automatically Collected Information

When you visit our Site, we may automatically collect certain data through electronic tools such as cookies and web beacons, including:

  • IP address
  • Browser type and version
  • Operating system
  • Date and time of access
  • Pages visited and duration of visit

This information helps us analyse trends, administer the site, track user movements, and improve our services.

3. How We Use Your Information

Your information, both personal and non-personal, is used for the following purposes:

  • To process and fulfill your orders
  • To manage your account and provide customer support
  • To communicate with you about your orders, updates, offers, and marketing
  • To personalise and improve your user experience
  • For diagnostics, fraud prevention, and security purposes
  • To comply with applicable laws and legal requests

We will not use your personal information for purposes unrelated to those outlined here without your prior consent.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your interaction with our Site. Cookies are small pieces of data stored on your device that help our Site remember your preferences and activity.

You can choose to decline cookies through your browser settings; however, this may limit certain functionalities or features of the Site. Cookies do not carry viruses or install malware.

Web beacons, also known as clear GIFs or pixel tags, may be used to count visits and analyse site performance.

5. Securing Your Information

We implement appropriate technical and organisational measures to safeguard your personal information against unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet is entirely secure.

6. Sharing Your Information

We do not sell, rent, or trade your personal information to unauthorized third parties. We may share your information with:

  • Service providers assisting with order fulfilment, payments, support, and marketing
  • Third parties with your consent
  • Government or legal authorities as required by law
  • Business successors in case of merger or acquisition
7. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for their privacy practices.

8. User Control Over Personal Information
  • Access and update your personal information
  • Request correction of inaccurate data
  • Request deletion where legally permitted
9. Children’s Privacy

Our services are not intended for individuals under the age of 18.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Continued use of the Site constitutes acceptance.

11. Contact Us

Email: connect@craftlipi.com
Phone: +91 97488 88057
Address: Pencil Bhavan, Uttar Maju, PO: Maju, Dist: Howrah, West Bengal – 711414, India

Thank you for visiting CraftLipi. Your trust and privacy are important to us.