Proudly Made in Village India. Support Artisans with Every Purchase
About CraftLipi
CraftLipi is more than a home décor and lighting brand — it is a living ecosystem built around craft, culture, environmental care, and conscious design. Founded in 2015, CraftLipi brings together village-made, authentic, handmade and hand-processed products from across India, thoughtfully reimagined through professional design sensibility.
We are a multi-product, craft-oriented, socially and environmentally conscious brand — creating décor, lighting, utilities, fabrics, aromatics, gifts, and custom systems that are exclusive but not limited, innovative yet rooted, and not for the mass but for the class.
At the heart of everything we do is a simple intention: to make everyday living more beautiful, warm, and sweet.
Our Beginning
CraftLipi began with a simple yet powerful belief: India’s villages hold extraordinary talent, cultural depth, and untapped creative potential.
What they needed was not charity — but design, dignity, opportunity, and respect for the environment.
By connecting rural artisans with designers, engineers, and modern markets, CraftLipi created a platform where indigenous craftsmanship meets contemporary living. Every product carries the story of human hands, local materials, and thoughtful, environment-friendly design — crafted slowly, responsibly, and with intent.
What We Create
Handmade Lighting: Pendant lights, table lamps, wall lights, floor lights, chandeliers, garden lights. Lighting that creates warmth, calm, and a feeling of home sweet home.
Home Décor: Wall art, frames, clocks, planters, pots, vases, tiles, statues Décor that turns houses into welcoming, soulful spaces.
Utilities & Kitchenware: Plates, bowls, cups, mugs, bottles, organizers, cookware. Everyday essentials designed for a beautiful, healthier, and mindful way of living.
Fabrics & Wearables: Kantha, Gamchha, table mats, curtains, bedding, garments. Soft, breathable, culture-rich textiles that bring comfort and quiet joy.
Gifts & Festive Essentials: Eco-friendly idols, candles, diyas, puja essentials. Gifts that feel sweet, thoughtful, and meaningful, not disposable.
Aromatics & Wellness: Terracotta diffusers, aromatic candles, wellness tools. Fragrances and forms that fill spaces with gentle pleasure and sweet essence.
Customized & Architectural Solutions: Made-to-order systems for designers and architects. Design-led solutions rooted in craft & environment-friendly materials.
Aired on 28/11/2023
Every CraftLipi creation is human-made, not machine-made. Small-batch, slow-made, and crafted with care — where variations are celebrated as signs of authenticity, warmth, and life.
Each product begins as a design concept or sketch, ensuring rustic craft traditions evolve into functional, contemporary, and timeless objects that feel relevant yet soulful.
CraftLipi is built as a responsible, community-empowering, and environmentally friendly enterprise. We train artisans, provide consistent work, and help build self-sustaining village economies while respecting natural resources.
• Authentic, village-made craftsmanship
• Eco-friendly and environment-conscious production
• Culture-oriented, heritage-inspired design
• Exclusive yet accessible creations
• Innovation rooted in tradition
• Conscious luxury, mindful consumption, and everyday sweetness
CraftLipi is premium yet purposeful — a brand for those who value meaning over mass, craft over convenience, and design with dignity.
At the heart of CraftLipi lies a bold vision: to build a thriving “Village World” where craft, culture, commerce, and care for the environment coexist.
We envision a future where:
• Artisans earn dignified livelihoods without leaving their villages
• Indigenous crafts are revived, modernized, and globally relevant
• Craft becomes a respected profession, not a fading tradition
Through training, mentorship, and design support, we enable village-led micro-enterprises and cottage industries to flourish — making rural India self-reliant, proud, and future-ready.
When you choose CraftLipi, you don’t just buy a product — you become part of a living craft ecosystem that connects villages to the world.
From homes and studios to architectural spaces and mindful gifting, CraftLipi invites you to experience design that has a soul, craft that has a future, and products that quietly make life more sweet and beautiful.
Currently we are looking for franchise all over India for showcasing and selling Indian Village Made products under the Registered (TM) name of “The Village Vintage Mall“.
Three Store Formats are there:
1M. Mini Store (100 to 300 Sq ft carpet area) – small sizes with limitation of big product stock.
2M. Magic Store (301 to 1000 Sq ft carpet area) – standard size and will have good stock of all products.
3M. Mega Store (1001 Sq ft and above) – big size as experience centre of Indian handmade products and village foods. This will have kitchen to run a “chotto adda” cafe with very basic but village based healthy snacks and normal temperature beverages.
We already have one Experience Centre attached with our design center & launched another Mini Store in a busy marketplace of Howrah.
Inquiries can be submitted on the website of The Village Vintage Mall
