CraftLipi is the brainchild of Rajasree Golui, a Masters in Computer Applications (MCA) actively holding the business together in one thread - managing people and the financial matter & on the other hand it is a aspirational design domain of Sanbid Golui, a post graduate Industrial Designer from IIT Delhi (B.E, M.Des) - who is always in the adventure of knowing the New and making the New - Innovating everyday in all touchpoints from product design till packaging & communication design. 

And to make the organization work with multidimensional functions and fictions - 2 heads are always on the game : Alik Golui & Sukanta Middya. Alik is a well versed Visual Communication Designer along with a good knowledge of Product Photography and Visual Composition. Sukanta is the person who is directly connected with people who are making the products inhouse as well as outside and manages the order execution - responsible to make things happen on time with right quality and quantity.



In simple words : Dedicated & Self Motivated team of 'the few' trying to do something better everyday to feel good and happy for the better tomorrow for everyone associated. We all are SIMPLE, HUMBLE & ALWAYS ON GROUND. We live with our work which expresses our style of thinking, working & living. 

‘Design’ is the heart & soul for all them and they are also an integral part of already well-known established design house - Designlipi Projects Private Limited ( This came into being in 2011, operations centralised at West Bengal, INDIA and working for several corporates for Product Design, Packaging Design, Retail Design, Branding & Communication Design & Design Strategy.

CraftLipi has started its own journey since September 2015.

At CraftLipi we are inclined towards ‘Innovation for Impact’ (I4I). Our organization is strategically working for building multiple product verticals with semi-skilled artisans and artists having innate sense of Art & Craft. These semi-skilled artisans along with local resources, tools and technologies available in India, we aim at having a product portfolio with a class & quality of truly Make in India. 

"EarthenWonder" is one of the main product brand (Registered) of CraftLipi where products are mainly made of clay and designed to be used in modern & retro environment.

Indian Village Toys is another brand we have endeavoured to create to promote the toys made in remote villages. These toys are made with natural materials and sold in different seasonal rural ‘mela’. All these toys are modernized by design & with aid of updated processes; we have succeeded in making it suitable for contemporary times and needs. 


We have also introduced a very unique platform where individuals can showcase their Art & Crafts. Professionals can narrate and share their own story of living a life with their passion for creation. This platform is providing accessibility to the people who are passionate about their love, their art & craft and will and wish to explore opportunities for creation.

Craftlipi is having its own standard crafted range of products and merchandise which are showcased here for promotion & sale. Apart from these we have provisions for customized products & systems as per architectural need of Architects and Designers.

We believe that this innovative idea of crafted products made from varied natural resources and inducted with engineering material, blend of design and process tailored for daily use, will be well received.


If you are an artist, artisan, craftsman or a creator of anything in small scale or with exclusivity, idling with your creation and wish to see these getting promoted online and in other media – do come and join us. 

What is required is what we provide.

You have your brain child? Just be open minded to be build a fair business with your own creation. You can do business with your original creation or with replicated ones with comprehensive terms appropriately suitable to both.

Flatter both – the creator & the appreciator who buys it. 

You can be associated with the business of CraftLipi as a ‘creator partner’ with terms of business association to have a long term sustainable relationship. As a creator partner you can also engage other artist or artisans in your own group / locality and promote their creation in the same way keeping the business relation and product selection criteria as per policy of CraftLipi. Final selection of the piece of art or creation will be done by the team of CraftLipi only.

If you are game for this beautiful narrative story please ‘Be A Part’. Play it.