Village Enterprise Working From The Middle Of The Villages
CraftLipi is not a business of listed few, it follows a philanthropic, democratic style of function and operation; it is a business of the people, by the people, for the people. This platform has been designed for artists with entrepreneurial bent of mind to showcase and share their art and crafts.
CraftLipi has a mission to “craft a path to marketplace for people who can innovate & make”.
Our constant endeavor is to engage with people who have their own small setup or those with zero setup but working as employees and trying hard to establish independently in this fiercely competitive and hard socioeconomic scenario. The tiny set ups of making small parts that look for work every day are encouraged to innovate and be a part of bigger product development along with others with associated skill sets. Mixing skill sets and blending different materials & process are two major working methods of CraftLipi. Colonization of different skill sets and creating an interesting product from that group is the main objective which will facilitate the art & craft depended people to stand & grow.
CraftLipi has the vision to “improve the living style & lifestyle by one’s own creations”.
We are
grounded, logically illogical, simple & humble, crazy team of postgraduate, graduate : so called educated people along with some rural folks : semi-educated and uneducated located in the middle of the super fresh green rural area of West Bengal, are trying to uplift the rural economy by training (developing skills) rural young & old, engaging them in producing innovative village made products and at the same time – generating employment “locally”.
We are here to encourage & nurture new enterprises formed by rural locals and build financial & rural product ecosystem supporting inside financially as well as outside with innovative rural products / produce by shipping those out of rural areas to cities and other countries (export).
We as a team showing the way to utilize natural resources and human capital that are already present in villages, as well as educating young & old to make products with professional touch which is fulfilling the market demands of domestic and international marketplaces.
Our TRUST CraftLipi Foundation (https://www.craftlipi.org) is supporting the whole ecosystem of village entrepreneurship along with the strong support by a group of designers, painters, visual artists, and engineers of DesignLipi Projects Private Limited (https://www.designlipi.com) who are enthusiastic about bringing the change in village livelihood and bringing old village crafts in modern form which are displayed here (https://www.craftlipi.com), introducing amazing fragrance based products made by village women force of Parvati Wellness Village Enterprise (https://www.parvatiwellness.com) & presenting unadulterated village food produce prepared by farmers and their family members from the facilities of GreenMitti Village Udyog (https://www.greenmitti.com) into the light so that they can thrive in modern times with its own glory & benefit of authentic “Make in India” produce coming out from Village INDIA.
We Envision an “Indian Village World”
where the vibrant traditions of village crafts & lifestyle thrive,
Where women in rural areas are given the tools to achieve economic independence, promoting “working women” culture in communities, celebrating women entrepreneurs through events and annual ceremonies.
Where the genuine talents like village entrepreneurs, mechanics, artisans, farmers etc. are recognized and celebrated globally.
Implementing a well-structured curriculum in village schools to foster creativity and encourage self-sufficiency through local resources and abilities, alongside traditional education.
Encouraging young generations to get trained for advancement in their traditional family business, rather than seeking modest jobs in cities & helping the local producers make products superior in design, technology, efficiency & profitability.
Create a village entrepreneurial ecosystem in West Bengal and then penetrating to other rural parts of India to utilize available resources for eco-friendly product making & help to bring those in domestic & global market.
Enhancing craft & cultural skills through cross-cultural learning and experience tours for artisans & entrepreneurs in India and abroad at various programs.
Prioritizing wellbeing and wellness factors to assist involved villagers & their families during difficult times, including local preventive support systems, as seen during recent pandemics.
Establishing Market Hub in each developed cluster for handmade craft products & local produce other products including village foods – including monthly markets / exhibition with fair pricing, quality controls, and administration.
Establishing supply chain connection with several design, marketing, and engagement centres in villages and cities.
Celebrating cultural events to foster social connectedness (rural-urban and urban-rural encounters).